Tuesday, December 19 at 6 PM - 7:30 PM at The Mill (Brīvības iela 33, Rīga)
How does a new company leverage content marketing to build trust for its services?
Toms Kreicbergs will share insights from the INDEXO project, in which his team faced a great challenge: to build trust for a new, independent pension fund in a highly skeptical Latvian public. He will also draw on his experience as a consultant and writer to explore:
- The prerequisites of effective content marketing
- The art of dealing with fear and doubt
- The technical aspects of writing good content
- The necessity to communicate not only your product, but your vision and your mission