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Five finalists selected by the jury presented their business ideas at the Latvian final of the Creative Business Cup competition, hoping to qualify for the global finals of the competition.

The competition’s global finals will be on November 16 in the Danish capital city of Copenhagen, organized as part of the Global Entrepreneurship Week to bring together more than 100 startup representatives from all over the world. The objective is to support creative ideas and foster innovation.

The jury named Anatomy Next as the best candidate in 2017. The company was represented by one of its co-founders Sandis Kondrats. The company offers an interactive medical education application to help medical students better understand human anatomy with the help of 3D models and augmented reality. The complex application took several years to develop in cooperation with medical professionals from Latvian and U.S. universities. The startup, founded in 2015, is believed to have good prospects on the market of medical education software that is worth USD 1.5 billion.

Unlike the past years, thanks to support from PINS, the second and third-place finishers in the national final, Be-with and, will also go to the global finals this fall. These two startups will also have the opportunity to present their products to the international audience, participate in contests, and establish new contacts. Be-with offers a line of unique and laconic garments that have secret passages on the back that allow to touch the partner, without anyone noticing, to help build stronger and warmer relationships On the other hand, represents an interactive music learning application to help students learn music faster with the help of popular songs.

The other two companies that participated in the national final were HackMotion and Overly.

“Creative industries provide substantial contribution to the global economy. We are proud to see such brilliant ideas in the national final of the Creative Business Cup international competition. The winner, Anatomy Next is a great example of success achieved through interdisciplinary cooperation based on education, technology and creativity. We wish them every success at the global finals in Copenhagen!” commented the Investment and Development Agency of Latvia (LIAA) Director Andris Ozols.

This year, the national jury was made up of seven competent and experienced industry representatives: Ilona Viluma, who participated in the 2014 project and founded the GIGI Bloks company, Young Entrepreneur Center’s board member Aivars Timofejevs, TechHub Executive Director Davis Suneps, Danish Cultural Institute’s head Simon Holmberg, the Ministry of Culture's head of the Creative Industries Department - Lilita Sparane, the founder of the Creative Business Cup competition Rasmus Wiindtedt Tscherning, and LIAA Director Andris Ozols.

The Creative Business Cup is a global initiative for entrepreneurship and innovation. The goal of the annual competition is to support creative startups and foster innovation, offering more than 100 startups from different countries across the world to meet investors and prospective cooperation partners, connect them to global market, help the startups establish new contacts and raise financing to further develop their business.