Best startup established by a woman in Latvia selected through competition

On Tuesday, May 24, the final of the competition Start Tel Aviv 2016, organized by the Israeli Embassy in Latvia and the Latvian Startup Association, was held at Birojnīca. Five women, founders and/or heads of startups, participated in the final.

Presenting their projects in the final pitch were Ksenija Rostova from inSelly, Gunita Kuļikovska from Go VR Studio, Sabīne Sipunova from Sorry as a Service and Egija Gailuma from Poker Art, but the jury selected Ilze Zaharāne – a co-founder and the head of the company CheeksUp, as the winner.

Now Ilze and her socially conscious project will have the opportunity to visit Israel and participate in the DLD Tel Aviv Innovation Festival, a conference financed by the Israeli government that will take place in the capital city of Israel, bringing together women from all over the world to promote their startup projects.

In her application Ilze wrote: With the help of startup experience I learned to dream, think positively and understand that there are no good or bad things. Everything is lesson that you need to go through, so you will be better prepared for the next thing. I will never forget that startup is a life journey, and I love that!

The startup competition Start Tel Aviv 2016 is an international event that currently takes place in 23 countries. The competition is organized by the Foreign Ministry of Israel and Tel Aviv City Council. This year, the competition is open to female startup founders or directors.

Latvia has already hosted a national competition for Start Tel Aviv in the past. In 2013, company Fastr, later renamed Fabula, won the national competition.