Vividly to represent Latvia at the Creative Business Cup

In the national final of the Creative Business Cup, where four companies competed against one another to represent Latvia at the world’s leading competition for creative industries, the  company Vividly came out on top.

Vividly, which offers virtual reality solutions in architecture, will represent Latvia at the Creative Business Cup in Copenhagen this fall.

16 Latvian creative industries companies applied for the competition, where they presented their business ideas to a jury at the radi! competition.

A total of five applicants made it to the competition’s final – Bee in, Dusis, Edurio, Epicoach and Vividly, but after being granted EUR 1.86 million from the EU’s research and innovation grant program Horizon 2020, Edurio did not match the competition’s criteria anymore and four finalists remained in the national competition.

In the end, the virtual reality tool Vividly, which has been created to improve the effectiveness of the construction process, came out on top. The new tool helps clients, architects and construction companies improve their mutual communication with the aim of ensuring that the optimal decisions are made.

"Virtual reality is the best way to present an architectural project to a client, and the architect can also be sure that the builder understands the project. It is very important for the client to follow along the design process and be sure that what is "on paper" is actually being constructed," the director and idea author of Vividly Gunita Kuļikovska points out.

Creative Business Cup brings together the national champions from all over the world in its annual competition.

Participation in the Creative Business Cup empowers entrepreneurs in the creative industries, connects them to international investors and global markets, organizes seminars and discussions and strengthens their innovative capabilities to the benefit of industry and society. Furthermore, valuable prizes are also given to the various winners.

The national competition of the Creative Business Cup was organized by the Ministry of Culture in cooperation with the Jauno Uzņēmēju Centrs (Center for Young Entrepreneurs) organization.